DuckDuckGo

The topic of online privacy becomes more relevant with every passing day. 90% of US internet users agree that online privacy is important yet it's not been adequately conveyed what is at stake.

I developed an evocative 360 brand campaign with a graphic 'spotlight' treatment to reveal the stunning facts and figures behind the vulnerabilites average internet users face.

Creative Direction
360 Campaign
Branding

OOH
Social

Bonus: What if DuckDuckGo did a streetwear drop?

I made t-shirt designs with an exclusive capsule logo and a bold graphic illustration on the back. The motifs were extended to tote bags too.