My clients approached me looking for a clever idea for an upsell intervention in Google Search for smart home products.

I came up with the idea for an interactive dashboard that allows users to configure and learn more about the products they own: all within the Google search results page.

I mocked a search 'universal' inspired by existing Google experiences such as searching for: flights, hotels, etc., knowing those programs were highly successful.

In the dashboard we smartly broke out versions based on products we know users already own and subsequently identified opportunities for upsell of products they didn’t.

I concepted and launched a gamified experience within Google Assistant, where users completed tasks inside the app to play. Winners received a heavily discounted Nest Mini.

User retention in India is low due to lack of awareness about Assistant features. However, we knew engagement spikes when users get their first home device.

By combining these insights I drove a successful test in informing and distributing hardware to an emerging market.

Over 5,000 Nest Minis were claimed and those very same users saw a +34% increase in daily usage over the next month.

Through conversations with the client I discovered that user opt-ins to Google's Voice Match feature were dropping off during the onboarding out of box experience on Google's new Pixel phone.

I offered up the solution to refresh the animated creative at the front of the onboarding screens to better convey the feature's value proposition to users.

I applied insights earned from my greater CRM experience that informative and relevant animations in comms help drive clickthrough rates.

The design went into testing where the proposed version outperformed the existing onboarding experience by +25%.