Google Family Link

Google’s parental controls product, Family Link, approached us to create evergreen imagery that would work internationally across 5 different regions: NA/EU, JP, LATAM, MENA and India.

I concepted engaging family scenarios that would be universally relatable and replicable with 5 different sets of families that represented those different regions. I was responsible for the top-to-bottom direction and planning of the entire shoot: drafting moodboards, creating the shot list, choosing talent, vetting locations, curating wardrobe, approving props and more.
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Then during the shoot in San Francisco I acted as the primary live and on-set Art Director. The shoot occurred over the course of 5-days.

• Creative Direction
• Photo Art Direction