Fortune Signal Records

Fortune Signal is a NYC and London based independent record label championing underground dance music. I serve as Creative Director stewarding the ever-evolving brand identity as well as creating and producing all visual brand materials such as: clothing, merchandise, photoshoots, album artworks, event flyers, video content, social assets and more.

All in addition to traditional record label responsibilities such as A&R, client relations, promotion and event production.

Creative Direction
Branding
Photo Art Direction

Album Art

I collaborate closely with each artist that releases music with the record label to create their album art. We start with chats that become moodboards or write-ups that become sketches that become graphic explorations that become the final artworks.

Each album art is unique and distinct from the label's overarching brand identity. Thus each album we put out gains their own unique visual identities that inform their related collateral like promotional content, videos and more.

2024 Summer Capsule

In 2024 I concepted, designed, produced and directed Fortune Signal's most ambitious clothing drop yet.

The drop was teased on our Instagram for weeks in advance with images from a lookbook we shot in Chinatown, Manhattan.

We celebrated the release with a launch party at the highly-lauded menswear store and natural wine bar Million Goods in Greenpoint, Brooklyn, where we DJ'd and sold the new merchandise in-person.