Google Home

I served as the lead Art Director on the digital CRM program for Google Home (now known as Nest). The program enjoyed a better than average open rate near 30% thanks to our smart and experimental approach.

During this time I was responsible for the art direction and design for launch and welcome campaigns for Google’s smart speaker product family: Mini, Max and Hub as well as the Home monthly newsletter.

The work ranged from email, web to live photo art direction.

With the Home team, we deployed robust launch and onboarding series’ for the product launches of the Mini, Max and Hub smart speakers.

Email
Branding
Photo Art Direction
CRM

Lifestyle photography

A key feature of the Home CRM program was the bespoke lifestyle photography we would concept and shoot to fit the narrative calendar of the newsletter program.

I had the privilege to art direct a handful of these photoshoots live and in-person.